Chicago, IL (January 2009) – The all-new $500 million Horseshoe Casino, just 20 minutes from downtown Chicago, is excited to announce details of the upcoming $7,000,000 Ultimate Giveaway. Horseshoe has $7 million to give away in the Grand Finale event, and each finalist can win up to one million dollars!

Starting January 8, 2010 and continuing until March 14, 2010, all Total Rewards® members can earn entries into the $7,000,000 Grand Finale Event by swiping their Total Rewards Card at any promotional kiosk daily throughout the promotional period.

Guests will automatically receive tiered entries into the Grand Finale event based on the structure below. Once a guest swipes their card, they will also receive additional entries based on the same structure for every 50 Base Reward Credits® earned throughout the promotional period.

Seven Stars guests receive 7 entries
Diamond guests receive 5 entries
Platinum guests receive 3 entries
Gold guests receive 1 entry

On Sunday, March 14, 2010, guests must activate their entries by 4:00pm to qualify for the Grand Finale event. Two finalists will then be announced at 5:00pm, two finalists will be announced at 6:00pm and three finalists will be announced at 7:00pm. These seven finalists* will play in Horseshoe’s live Grand Finale event at approximately 7:15pm in The Venue. Each finalist will be seated at the Grand Finale blackjack table, playing one hand that will determine their cash prize. Each finalist is guaranteed to win at least $10,000 and can win up to $1,000,000 based on the outcome of their hand! Must be present to win.

*Must be present at time of drawing to play in Grand Finale Event. Must be present to win. See official rules for full details. Valid only at Horseshoe Casino Hammond only on date specified. Must be at least 21 years old and present a valid U.S. Government-issued photo ID and Total Rewards(r) card for entry. Void if copied or altered. Horseshoe reserves the right to cancel or modify this promotion at any time with prior notification to IGC. Not valid with any other offer. Offer is non-transferable. Know When To Stop Before You Start.(r) Gambling Problem? Call 1-800-9-With-It. (c)2010, Harrah's License Company, LLC.

ABOUT HORSESHOE CASINO

The all new $500 million Horseshoe Casino, a Harrah's Entertainment, Inc. property, just 20 minutes from downtown Chicago is the premier entertainment and gaming destination in Chicagoland. Where legendary gaming lives on, Horseshoe boasts more than 350,000 square feet with 3,200 slot machines, nearly 100 table games, the largest poker room in the Midwest, and more. The Venue at Horseshoe Casino is proud to offer the ultimate concert and entertainment destination. In conjunction with AEG Live and created by the award-winning designers of Sceno Plus, The Venue offers a premier experience in a flexible space that can hold up to 3,300 guests. Dining elegance is not overlooked and guests can choose from a variety of dining options including; Jack Binion's Steak House which overlooks Lake Michigan and recent winner of the 2009 Wine Spectator Award of Excellence, around-the-globe variety at the Village Square Buffet, a taste of Chicago at Benny's Pub and Eatery, and scrumptious fare at J.B.s Gourmet Deli.