How to improve domain reputation for email marketing?

[Adrian4]

I'm just starting out with email marketing and I'm having a problem: my emails are often sent to spam. I read that you need to improve your domain reputation, but I don't quite understand how to do it. Has anyone encountered a similar problem and can share their experience?

[fijefic588]

If you don't do this, even high-quality letters can end up in spam. I personally use the top email warm-up service https://snov.io/email-warm-up . This tool helps automate the entire process. It sends and receives small volumes of letters, simulating natural activity. It's cool that the system automatically interacts with real users, creating the appearance of organic correspondence. It took me about two weeks to achieve a stable domain reputation. It is also important to regularly check the statistics: open rate, responses and deliverability. I recommend starting with small mailing volumes even after warming up to avoid sudden spikes in activity. If you do everything consistently, the results will be noticeable in a month.

[fada54]

I have also tried several platforms, but I can add: do not forget to monitor the cleanliness of the contact base. Even a perfectly warmed up email will not save if the list has a lot of inactive or fake addresses. In addition, it is useful to write personal and catchy letters so that people actually open them. Warming up the service helps with reputation, but then everything depends on the content.