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DALLAS—June 3, 2013–Southwest Airlines (NYSE: LUV) and MGM Resorts International (NYSE: MGM) today launched a strategic marketing alliance between the companies’ loyalty rewards programs, Rapid Rewards and M life. Members of both programs now can accrue Rapid Rewards Points toward free flights for qualifying stays at MGM Resorts’ Las Vegas properties while enjoying VIP perks during their Vegas vacations.
As a special offering to kick off the alliance, members will receive double (1,200) Rapid Rewards Points for all valid reservations* booked between May 31 and June 30, 2013, for future visits to MGM Resorts’ participating Las Vegas properties.
Members must enroll in both programs to earn benefits, which include 600 Rapid Rewards Points when they stay at one of 12 premier MGM Resorts’ properties across Las Vegas, including Bellagio, ARIA, MGM Grand, Mandalay Bay and The Mirage. They’ll also enjoy special offers, such as room upgrades and pre-sale concert and fight tickets, access to exclusive M life Moments, and more. Unique to the program, members can accrue both M life Tier Credits and Rapid Rewards Points simultaneously.*
“The sky now, quite literally, is the limit for M life members,” said Bill Hornbuckle, President & Chief Marketing Officer for MGM Resorts International. “Teaming up with Southwest Airlines provides more experience options and rewards for our members traveling to Las Vegas.”
“With Southwest Airlines being the largest carrier at McCarran International Airport, it’s clear how much our Rapid Rewards Members enjoy visiting Las Vegas,” said Jonathan Clarkson, Director of Rapid Rewards at Southwest Airlines. “We’re excited that this partnership with MGM Resorts International and their M life members will now allow Rapid Rewards Members the ability to earn points for stays in nearly half of the rooms on the Las Vegas Strip!”
Individuals must be 21 years of age or older and a member of both rewards programs to earn benefits. For further details, please visit mlife.com’s Preferred Partners Page. Visit mlife.com or any MGM Resorts’ property to enroll in M life; sign up for Rapid Rewards at southwest.com.
Southwest’s Rapid Rewards Program, with unlimited reward seats, no blackout dates, and points that don’t expire**, makes it fast and easy for Members to earn reward flights! That’s why Rapid Rewards was recently ranked as having the best reward seat availability of any U.S. carrier*** for the fourth year in a row.
*Room reservations made through mlife.com, MGM Resorts’ property websites or call centers will earn both M life Tier Credits and Rapid Rewards Points simultaneously. Room reservations made through southwest.com, Southwest Jackpot, and Southwest Vacations will receive Rapid Rewards Points for their hotel stay and can earn M life Tier Credits through their Las Vegas spend at participating MGM Resorts’ restaurants, spas, shows and more. To earn Rapid Rewards Points, a member must present both their Southwest and M life loyalty cards upon check-in or check-out at one of the participating MGM Resorts’ properties: Bellagio, ARIA, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay Bay, THEhotel at Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor and Excalibur. All new and existing reservations with stays beginning today, May 31, 2013 or after are eligible for Rapid Rewards Points. Southwest’s Rapid Rewards Members enjoy unlimited reward seats, no blackout dates, and points that don’t expire, as long as member has flight or partner earning activity every 24 months.
** Applies to point transactions. Points don’t expire as long as Member has flight or Partner earning activity every 24 months.
***As reported in the 2013 Idea Works Company’s Worldwide Report of Rewards Availability.
As a special offering to kick off the alliance, members will receive double (1,200) Rapid Rewards Points for all valid reservations* booked between May 31 and June 30, 2013, for future visits to MGM Resorts’ participating Las Vegas properties.
Members must enroll in both programs to earn benefits, which include 600 Rapid Rewards Points when they stay at one of 12 premier MGM Resorts’ properties across Las Vegas, including Bellagio, ARIA, MGM Grand, Mandalay Bay and The Mirage. They’ll also enjoy special offers, such as room upgrades and pre-sale concert and fight tickets, access to exclusive M life Moments, and more. Unique to the program, members can accrue both M life Tier Credits and Rapid Rewards Points simultaneously.*
“The sky now, quite literally, is the limit for M life members,” said Bill Hornbuckle, President & Chief Marketing Officer for MGM Resorts International. “Teaming up with Southwest Airlines provides more experience options and rewards for our members traveling to Las Vegas.”
“With Southwest Airlines being the largest carrier at McCarran International Airport, it’s clear how much our Rapid Rewards Members enjoy visiting Las Vegas,” said Jonathan Clarkson, Director of Rapid Rewards at Southwest Airlines. “We’re excited that this partnership with MGM Resorts International and their M life members will now allow Rapid Rewards Members the ability to earn points for stays in nearly half of the rooms on the Las Vegas Strip!”
Individuals must be 21 years of age or older and a member of both rewards programs to earn benefits. For further details, please visit mlife.com’s Preferred Partners Page. Visit mlife.com or any MGM Resorts’ property to enroll in M life; sign up for Rapid Rewards at southwest.com.
Southwest’s Rapid Rewards Program, with unlimited reward seats, no blackout dates, and points that don’t expire**, makes it fast and easy for Members to earn reward flights! That’s why Rapid Rewards was recently ranked as having the best reward seat availability of any U.S. carrier*** for the fourth year in a row.
*Room reservations made through mlife.com, MGM Resorts’ property websites or call centers will earn both M life Tier Credits and Rapid Rewards Points simultaneously. Room reservations made through southwest.com, Southwest Jackpot, and Southwest Vacations will receive Rapid Rewards Points for their hotel stay and can earn M life Tier Credits through their Las Vegas spend at participating MGM Resorts’ restaurants, spas, shows and more. To earn Rapid Rewards Points, a member must present both their Southwest and M life loyalty cards upon check-in or check-out at one of the participating MGM Resorts’ properties: Bellagio, ARIA, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay Bay, THEhotel at Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor and Excalibur. All new and existing reservations with stays beginning today, May 31, 2013 or after are eligible for Rapid Rewards Points. Southwest’s Rapid Rewards Members enjoy unlimited reward seats, no blackout dates, and points that don’t expire, as long as member has flight or partner earning activity every 24 months.
** Applies to point transactions. Points don’t expire as long as Member has flight or Partner earning activity every 24 months.
***As reported in the 2013 Idea Works Company’s Worldwide Report of Rewards Availability.
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