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MGM Springfield: “This is a First” $960 Million Integrated Resort Destination Launches High-Energy Brand Campaign

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  • MGM Springfield: “This is a First” $960 Million Integrated Resort Destination Launches High-Energy Brand Campaign


    SPRINGFIELD, MASS. (July 23, 201 – In a city known for firsts, MGM Springfield has added another to the list. The resort launched “This is a First,” its multi-media brand campaign, offering a peek into the experiences and entertainment guests should expect when the doors open August 24.

    “With this campaign, we are marking the grand arrival of an unparalleled experience from dining and entertainment to nightlife and gaming,” said Michael Mathis, president of MGM Springfield. “Each component is meant to capture the energy of the resort and showcase the ‘wow’ moments guests will encounter throughout the destination.”


    Developed by McCann NY, “This is a First” showcases MGM Springfield in a vibrant, whimsical way. The fully integrated multi-platform campaign includes TV, print, digital, outdoor billboards and social channels, and will run throughout the Northeast region of the country.

    For a first glimpse into the excitement of MGM Springfield, the resort’s debut TV spot can be viewed here. A shorter version also can be found here.

    For additional information about MGM Springfield, please visit the MGM Springfield Newsroom.

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    About MGM Springfield
    MGM Springfield covers three city blocks in the heart of downtown Springfield, Mass. Igniting a cultural and economic renaissance in a historic New England city, the approximately 2 million square-foot development, which combines new construction with revived historic buildings, will offer more than 125,000 square feet of gaming space, a 250-room boutique hotel on Main Street and superior spa services, diverse retail and inspired dining headlined by award-winning Chef Michael Mina’s Cal Mare. MGM Springfield also will feature the seven-screen Regal luxury cinema complex, bowling lanes, a seasonal skating rink and outdoor marketplace displaying local art, events and talent. MGM Springfield will open August 24, 2018. For additional information, please visit