Tweet
Hi everyone,
I've seen quite a few conversations around blackhat SEO, but I'm curious about blackhat SEM (Search Engine Marketing) tactics specifically. I know this is a sensitive and controversial topic, so I'm interested in hearing from others who have experience or insight into these methods.
What is Blackhat SEM?
For those who might not be familiar, blackhat SEM typically refers to unethical or deceptive practices used to manipulate paid search results. Common techniques include:
We all know blackhat tactics can sometimes yield quick results, but they also come with significant risks. Ad accounts can get banned, and it can be costly if you're penalized. That said, some marketers find ways to stay under the radar or use these techniques temporarily to get a competitive edge.
Questions for the Group:
I'm interested in learning more about the pros and cons from those who have dabbled in this space. Let's keep this an open discussion about the realities of using these tactics in the SEM world. Looking forward to hearing your thoughts!
I've seen quite a few conversations around blackhat SEO, but I'm curious about blackhat SEM (Search Engine Marketing) tactics specifically. I know this is a sensitive and controversial topic, so I'm interested in hearing from others who have experience or insight into these methods.
What is Blackhat SEM?
For those who might not be familiar, blackhat SEM typically refers to unethical or deceptive practices used to manipulate paid search results. Common techniques include:
- Click Fraud: Generating fake clicks on competitors' ads to drain their budgets or using bots to increase clicks on your own ads.
- Ad Cloaking: Showing different ads to users and search engines to get around policies.
- Bait-and-Switch Ads: Displaying ads that promise one thing but link to something entirely different.
We all know blackhat tactics can sometimes yield quick results, but they also come with significant risks. Ad accounts can get banned, and it can be costly if you're penalized. That said, some marketers find ways to stay under the radar or use these techniques temporarily to get a competitive edge.
Questions for the Group:
- What’s been your experience with blackhat SEM tactics? Have they worked for you, or have you faced major setbacks?
- Is it possible to run blackhat SEM campaigns sustainably, or is it always a short-term game?
- Are there any 'gray area' techniques that you've found effective without being too risky?
I'm interested in learning more about the pros and cons from those who have dabbled in this space. Let's keep this an open discussion about the realities of using these tactics in the SEM world. Looking forward to hearing your thoughts!
Comment