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It’s a whole range of tools and possible features that come with the SaaS Facebook Ads product for streamlining or optimizing advertising campaigns on the Facebook platform. With these solutions, businesses can very accurately target their desired demographics in order to create effective ad creatives and messages that speak to their most ideal customer profiles. In addition, the SaaS platforms have robust analytical and report features that allow the tracking of vital KPIs, such as click-through rate, conversion rate, and return on ad spend (ROAS), which helps clients make data-driven decisions for the improvement of the campaigns.